O PROJETO/SOBRE
#UMSÓPLANETA, É A MAIS COMPLETA PLATAFORMA DE JORNALISMO PARA O ENFRENTAMENTO DAS MUDANÇAS CLIMÁTICAS. INAUGURADA
EM FEVEREIRO DE 2021, UNE 18 MARCAS DA EDITORA GLOBO, EDIÇÕES GLOBO CONDÉ NAST E CBN, ALÉM DE SER UMA NOVA REDAÇÃO COM PRODUÇÃO DE CONTEÚDO PROPOSITIVO, RECORRENTE, EXCLUSIVO, INÉDITO E INDEPENDENTE SOBRE AMBIENTE E SUSTENTABILIDADE.
A MISSÃO AQUI É INSPIRAR MUDANÇAS E REUNIR OS DESAFIOS DE SUSTENTABILIDADE AMBIENTAL E ECONÔMICA PELA QUAL SOCIEDADES, GOVERNOS E NEGÓCIOS ESTÃO PASSANDO.
PRINCIPAIS EIXOS:
O PROPÓSITO DO PROJETO É AGRUPAR
E PRODUZIR INFORMAÇÕES AMBIENTAIS COM CREDIBILIDADE
- MONITORAR EMERGÊNCIAS CLIMÁTICAS, AMBIENTAIS, POLÍTICAS E ECONÔMICAS;
- ENTENDER AS PRÁTICAS DAS EMPRESAS PARA SUBSIDIAR DECISÕES DE CONSUMO;
- IDENTIFICAR BOAS PRÁTICAS GLOBAIS QUE INSPIREM ATITUDES.
COLUNISTAS:
Atualmente a redação do UmSóPlaneta conta com um time de 27 colunistas, de atuações bem diversas.
PELO MUNDO:
A redação do UmSóPlaneta possui quatro correspondentes internacionais (Vale do Silício, Washington Dc., Portugal e Londres) e, em breve, na China.
PERSONALIDADES ENGAJADAS NA CAUSA
Alguns influenciadores ligados ao tema ambiental abraçaram o UmSóPlaneta, fazem parte do movimento e contribuem com a causa do projeto reverberando o projeto em suas redes pessoais e no UmSóPlaneta.
Hana Khalil
Comunicadora e referência na luta socioambiental, estreiou como influenciadora do projeto e tem uma coluna sobre hábitos praticamente automáticos do dia a dia que geram lixo e que precisam de atenção e mudança
Marcos Palmeira
Ator, ativista ambiental, produtor orgânico e uma das vozes mais ligadas às causas indígenas e de preservação de saberes ancestrais.
Sonia Bridi
Repórter especial do Fantástico, emplacou uma série de histórias sobre a vida na terra e mudanças climáticas. Ao lado do marido, o cinegrafista Paulo Bormann Zero, rodou o mundo para mostrar os efeitos do aquecimento global.
O PROJETO/NÚMEROS
#UMSÓPLANETA em 12 meses:
3.597 MATÉRIAS DIGITAIS
META: 1.500
239,8% do total
223 MATÉRIAS OFF
META: 200
111,5% do total
7.066 POSTS SOCIAIS
META: 5.000
141,32% do total
40 LIVES
META: 12
333% do total
O PROJETO/AUDIÊNCIA/PERFIL
SITE UMSÓPLANETA:
| 55% |
|---|
| MULHERES |
| 45% |
|---|
| HOMENS |
| 27,8% |
|---|
| DESKTOP |
| 71,6% |
|---|
| MOBILE |
| 55% | 45% | 27,8% | 38,2% |
|---|---|---|---|
| MULHERES | HOMENS | DESKTOP | +45 ANOS |
+19 MM
PAGE VIEWS
+2.8 MM
VISITANTES
MENSAIS ÚNICOS
Fonte perfil: Google analytics/Outubro2021
Fonte PV e UV: Visão geral (todas as marcas) - Google analytics/Outubro2021
ESTUDO DA AUDIÊNCIA:
TEMOS UMA MÉDIA MENSAL DE 81% NOVOS USUÁRIOS CONHECENDO O PROJETO.
O CONTEÚDO PATROCINADO ESTÁ COM UM TEMPO DE LEITURA MAIOR QUE DOS CONTEÚDOS EDITORIAIS.
EM MÉDIA, LEITORES INVESTEM 03:16 MINUTOS PARA CONSUMIREM CONTEÚDOS PATROCINADOS X 3:02 MINUTOS NOS CONTEÚDOS EDITORIAIS.
Fonte: Google Analytics/Agosto2021
O PROJETO/DIVULGAÇÃO
Clique nos botões para ver o conteúdo.
TOTAL GERAL (Off + On) Impactos: +231 milhões
Alcance: +49,1* milhões
Média CTR: 10%
Até o momento foram +231 MM de impactos e 297 publicações nas 18 marcas envolvidas no projeto: AutoEsporte, Casa e Jardim, Casa Vogue, CBN, Crescer, Época Negócios, Extra, Galileu, Glamour, Globo Rural, GQ, Marie Claire, O Globo, PEGN, Quem, Techtudo, Valor e Vogue.
Fonte: TG BR 2021 R1 Covid (Ago20 Mar21) v1.0 (Pessoas) / Google Ad Manager / dados com sobreposição
14.209 fãs no facebook / 16.064 seguidores no IG / 449 seguidores no Twitter / 3.066 seguidores no Linkedin
54 Publicações de matérias nos principais sites do mercado publicitário. + R$ 3,3 MM em retorno orgânico (centimetragem x se fosse pago)
89 Matérias off e 2 matérias on produzidas nos veículos da Editora Globo e EGCN
CHAMADAS:
CHAMADAS EM GLOBO.COM
CHAMADAS ALTERNATIVAS
(APP DO VALOR)
O PROJETO/MANIFESTO
Criação do Manifesto Um Só Planeta para reforçar nossa missão, o vídeo teve locução da atriz paraibana Mayana Neiva.
AÇÕES/IMPRESSO
CAPAS SINCRONIZADAS
Em abril, todas as marcas envolvidas no UmSóPlaneta trouxeram o tema ambiental às capas das publicações (impressas e digitais) e a sincronia editorial inundou a audiência com a urgência do tema.
Ação realizada em 6 de abril.
ANUÁRIO
As principais matérias, infográficos e dados do projeto publicados em um anuário de sustentabilidade, que será veiculado na Época Negócios e no Valor Econômico no dia 31/08.
PESQUISA
DURANTE TODO O PROJETO, realizaremos pesquisas acerca do tema "Sustentabilidade", coordenada pela área de inteligência Globo. Em ondas TRIMESTRAIS (antes, durante e depois), será apurada a mudança de percepção e consideração e associação com o território AMBIENTAL E SUSTENTÁVEL junto ao cluster de usuários impactados pelos conteúdos do #UMSÓPLANETA.
AÇÕES/DIGITAL
PROJEÇÃO MAPEADA 23/04:
No DIA DA TERRA, 22/04, o UmSóPlaneta preparou uma ação de grande visibilidade, levando conscientização e informação para as ruas. A projeção mapeada aconteceu no Edifício Cysne, na Pompéia, em São Paulo, com vídeo de 30s em looping por 1h e quem passou por lá pode conferir de perto a ação. A ação gerou um social vídeo que foi reverberado em todas as marcas do UmSóPlaneta.
LIVES:
Lives com especialistas e influenciadores para debater, trazer opiniões e diferentes visões sob os mais variados temas ligados as causas ambientais.
40 Transmissões realizadas
| IMPRESSÕES |
|---|
| 5.871.413 |
| ALCANCE |
|---|
| 3.983.582 |
| VIEWS |
|---|
| 34.827 |
| COMPARTILHAMENTO |
|---|
| 964 |
| INTERAÇÕES |
|---|
| 12.792 |
LIVES SEMANAIS:
COM ANDRÉ TRIGUEIRO
Desde junho, André Trigueiro - repórter da TV Globo, editor-chefe do programa Cidades e Soluções e comentarista do Estúdio I, ambos na Globonews -, se tornou um aliado e entrou para o time do projeto para comandar lives imperdíveis sobre temas ligados à sustentabilidade todas as segundas-feiras, sempre às 17h30, esclarecendo as dúvidas dos internautas.
GRÁFICOS:
CONTEÚDOS AÚDIOVISUAIS QUE EXPLICAM E ENTRETEM
Foram publicados 26 de 50 conteúdos.
NEWSLETTER:
TOTAL
137
DISPAROS
VOLUME ACUMULADO
246.333
VOLUME
ABERTURA
56.669
% MÉDIA
ABERTURA
28,3%
MÉDIA CTO
8%
MÉDIA CTR
2,23%
AÇÕES/SOCIAL
REDES SOCIAIS:
Estamos presentes nas redes sociais: Facebook, Instagram, Twitter e Linkedin compartilhando informação com uma linguagem clara e descontraída.
CHAMADAS AOS CONTEÚDOS EM TODAS AS REDES
TOTAL DE PUBLICAÇÕES
6.952
BLACK OUT SOCIALS:
Posts sincronizados em todas as marcas envolvidas no projeto, publicados no mesmo horário.
ALCANCE
+ 1.8 MM
ZINES:
GALERIA DE POSTS GRÁFICOS NO INSTAGRAM
Foram publicados 7 de 12 conteúdos. Clique e compartilhe.
VÍDEOS:
CONTEÚDOS AÚDIOVISUAIS
QUE EXPLICAM E ENTRETEM
Foram publicados 61 de 50 conteúdos.
Lista de serviços
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1 TVS (primeiro blackout) Escreva uma descrição para este item da lista e inclua informações de interesse dos visitantes do site. Por exemplo, você pode descrever a experiência de um membro da equipe, o que torna um produto especial, ou um serviço exclusivo que você oferece.
Item de lista 1 -
2 Manifesto Escreva uma descrição para este item da lista e inclua informações de interesse dos visitantes do site. Por exemplo, você pode descrever a experiência de um membro da equipe, o que torna um produto especial, ou um serviço exclusivo que você oferece.
Item de lista 2 -
3 Sonia Bridi Escreva uma descrição para este item da lista e inclua informações de interesse dos visitantes do site. Por exemplo, você pode descrever a experiência de um membro da equipe, o que torna um produto especial, ou um serviço exclusivo que você oferece.
Item de lista 3 -
4 Marcos Palmeira Escreva uma descrição para este item da lista e inclua informações de interesse dos visitantes do site. Por exemplo, você pode descrever a experiência de um membro da equipe, o que torna um produto especial, ou um serviço exclusivo que você oferece.
Item de lista 4 -
5 capas EN/AE/GR/PEGN Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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6 começo do site Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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7 coluna Moda e Natureza Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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8 ação ao redor do mundo Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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9 coluna Nova Economia Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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10 ação Dia da Terra Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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11 vídeo Heloísa Schurmann Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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12 coluna Nova Economia Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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13 Giro pelo Planeta #1 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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14 Giro pelo Planeta #2 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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15 Coluna Alimentação Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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16 Coluna Nova Economia Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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17 Giro pelo Planeta #3 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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18 Reels #1 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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19 Reels #2 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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20 Reels #3 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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21 Reels #4 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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22 Reels #5 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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23 Reels #6 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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24 Reels #7 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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25 Reels #8 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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26 Reels #9 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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27 Reedl #10 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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28 Reels #11 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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29 Reels #12 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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30 Reels #12 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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31 Reels #14 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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32 Reels #15 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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33 Reels #16 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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34 Reels #17 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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35 Coluna Alimentação Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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36 Giro pelo Planeta #4 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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37 Giro pelo Planeta #5 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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38 Giro pelo Planeta #6 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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39 Giro pelo Planeta #7 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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40 Giro pelo Planeta #8 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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41 Giro pelo Planeta #9 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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42 Giro pelo Planeta #10 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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43 Giro pelo Planeta #11 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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44 Reels #18 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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45 Reels #19 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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46 Reels #20 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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47 Reels #21 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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48 Reels #22 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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49 Reels #23 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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50 Reels #24 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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51 Reels #25 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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52 Reels #26 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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53 Giro pelo Planeta #12 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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54 Giro pelo Planeta #13 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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55 Giro pelo Planeta #14 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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56 Giro pelo Planeta #15 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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57 Giro pelo Planeta #16 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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58 Giro pelo Planeta #17 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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59 Giro pelo Planeta #18 Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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60 Coluna Tati Lund Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
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61 Prato, a capital da moda circular Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
AÇÕES/ÁUDIO
PODCASTS:
Episódios semanais no UmSóPlaneta, e mensais nos podcasts do Globo, Globo Rural, e episódios quinzenais em Época Negócios. Entrega de vinheta do UmSóPlaneta no pré-roll.
PARCEIROS
Clique na sua marca e insira sua senha para ter acesso as entregas comprometidas.
